Greatest Music Artists (GMA) invites broadcasters to open their stage to a global live music series - one where countries arrive with artists, ideas and performances created for incredible shared moments. The signal travels across territories. The audience gathers everywhere. What follows is live, unpredictable and shaped in real time.
For broadcasters, it offers something rare: new reach, new energy, and a chance to be part of a global music experience as it happens.
Greatest Music Artists is a commitment to redefining live performance broadcast, and delivering unforgettable experiences for music fans. The vision behind GMA comes from UK entrepreneur Howard Murphy, a long-standing champion of creative talent. Having played a key role in the careers of hundreds of artists - including chart-topping star Joel Corry - and successfully selling his previous venture, Ostereo, in 2024. Murphy is now reimagining the future of live music: how it's performed, produced, and experienced.