Greatest Music Artists (GMA) is a bold new entertainment format designed to make music television feel urgent, emotional and unmissable again. Combining incredible original talent, high-stakes storytelling and the scale of a major live event, GMA gives artists the opportunity to unite audiences, ignite communities and create a moment that belongs to the whole nation.
We are building a commitment that redefines live performance broadcast, and deliver unforgettable experiences for music fans. The vision behind GMA comes from UK entrepreneur Howard Murphy, a long-standing champion of creative talent. Having played a key role in the careers of hundreds of artists - including chart-topping star Joel Corry - and successfully selling his previous venture, Ostereo, in 2024. Murphy is now reimagining the future of music television: how it's performed, produced, and experienced.
